Your local bike shop online

We’re in the process of moving all our product pages to, our new online shopping site. As well as being able to actually buy the products, Freewheel will have up to date and comprehensive product information and pricing and a whole host of other resources to give you as much information as you need before you make a purchase.

Freewheel is coming early 2018, sign up to get 10% off your first order

  • What is Freewheel?

    Freewheel is a new e-commerce website for the Madison and Sportline brand portfolio to support their national network of independent specialist bicycle retailers ensuring they remain competitive in a market where they are under threat. It is all the benefits of ordering online but backed and supported by your local independent bicycle shop.

  • Ever Expanding Independent Store Network

    Each shop is highly regarded within in their local communities and provides customers with many value added bike related services. Collectively known as the Freewheel Union, each participating bike shop retains their own bricks and mortar identity and are not owned by Freewheel. simply brings together professional cycle shops to give our customers extra service and peace of mind.

Free Delivery

Free home delivery on orders over £50 (UK and Ireland only)

Reserve & Collect

Reserve online and collect from your nearest authorised bike shop.

Store Locator

An expanding network of stores - find your local one.