The range is built around three areas: Endurance, Café, and Health & Wellness.

Endurance offers bike shops a simple, well-priced selection to fuel and hydrate riders before, during and after a ride. Café and Health & Wellness add snacks and supplements with appeal beyond customers shopping specifically for ride nutrition.

TRUSTED

Applied have grown at a blistering pace from a group of athletes defined by fitness, endurance, and strength, to become a globally recognised brand, trusted by people who know what they need from their nutrition. Led by a team of expert sports nutritionists, our products are designed, formulated, blended, and packaged by us at our state-of-the-art facility in the UK.

QUALITY

We formulate and create premium nutrition supplements for professional athletes, fitness enthusiasts, the gym lifestyle community and people looking to supplement their diet with the highest quality health and wellbeing. Applied support pro athletes in disciplines from Premiership Football, UFC and Cycling.

ACCREDITED

We ensure our products contain no WADA (World Anti-Doping Agency) prohibited substances, giving our customers complete reassurance they are using supplements from a manufacturer who uses tested, approved and quality ingredients. Quality in every aspect of the manufacturing process is assured thanks to the highest standard of assurance awarded through LGC Sport Science Informed-Sports and Informed Manufacturer accreditations.

ABOUT

Founded in 2014 by CEO Tom Ryder, Applied Nutrition began with a single product, Critical Mass. Driven by demand for high-quality, convenient supplements, the company built a reputation for quality assurance through Informed Sport testing and WADA accreditation. Today, Applied Nutrition sells in more than 80 countries and manufactures 85% of its products at its accredited Liverpool facility. In 2023, it was named in the Sunday Times Fastest Growing Companies list.