For over 20 years, Cycra has lead the industry in design, innovation, and improving rider experience and performance. Cycra was founded in the late 1990s by Ken and Glen Laivins, who were both passionate about motocross. The company was established with a clear focus on designing and manufacturing innovative plastic components for motocross and off-road motorcycles. The Laivins brothers were determined to create products that were not only functional but also durable and aesthetically appealing.

Cycra quickly became known for its high-quality handguards, fenders, skid plates, and other plastic accessories that offered enhanced protection and performance. The brand gained a reputation for its attention to detail, durability, and the use of advanced materials in its products.

One of the brand's most notable innovations was the introduction of the ProBend Handguards, which became a staple in the motocross and off-road racing community. These handguards were designed to provide maximum protection for riders' hands and levers, while also being lightweight and easy to install.

Throughout its history, Cycra has partnered with numerous professional motocross teams and riders, which has helped to further solidify its reputation as a leading brand in the industry. By working closely with top riders, Cycra has been able to continually refine its products based on real-world feedback, ensuring that they meet the rigorous demands of competitive racing.