Jim O'Neal, a dedicated rider himself, recognized a need for high-quality gear that could withstand the rigorous demands of off-road riding. He started by importing and selling motorcycle parts and accessories, but quickly expanded into developing his own line of products, including protective gear, apparel, and helmets specifically designed for motocross and off-road enthusiasts.

Over the years, O'Neal MX became synonymous with durability, performance, and innovation. The brand was among the first to introduce advanced materials and construction techniques in motocross gear, such as reinforced gloves, padded jerseys, and specially designed boots. O'Neal's commitment to safety and quality helped set new standards in the industry.

The brand's success was also bolstered by its involvement in professional motocross racing. O'Neal sponsored numerous top riders and teams, which increased its visibility and credibility within the motocross community. This association with high-level competition helped O'Neal refine its products, ensuring they met the needs of both amateur riders and professional racers.

Today, O'Neal MX offers a comprehensive range of products, including helmets, boots, gloves, jerseys, pants, and protective gear. The brand remains a leader in the industry, known for blending cutting-edge technology with a deep understanding of the sport’s demands. O'Neal continues to innovate, maintaining its legacy as a brand that riders trust for high-performance, reliable motocross gear that enhances both safety and style.