100%®, the San Diego-based sports performance company, has announced the launch of the 2020 Peter Sagan Limited Edition “White/Gold” Collection. Just in time for one of the most highly-anticipated Tour de France races in history, 100%® has debuted the one-of-a-kind “White/Gold” look that will be available in the three styles, each featuring a Soft Gold Mirror lens—ideal for the sunny skies as Sagan departs from Nice.
“This has been an extraordinary year and we wanted to do something unique to celebrate Peter’s return to racing at the Tour,” says 100% CEO Ludo Boinnard. “The design is truly unlike anything we’ve done before, and it’s sure to make Peter pop out of the peloton.”
The Peter Sagan Limited Edition “White/Gold” Collection will be available to consumers across the Speedcraft®, S3® ,and S2® styles. The S3 is loaded with the most advanced technology and will be Sagan's eyewear of choice at this year’s Tour. The S3 blends form and function at the highest level. The superb peripheral field of view, great protection and an uncompromising fit makes the S3 a great choice for fast riding and racing. The cylindrical shield of the Speedcraft offers 360-degree visibility and protection in the most extreme racing conditions. The lower-profile S2 is the most versatile sports-performance eyewear on the market and is ideal for everyday performance across a wide range of sports.
“For me, working with 100% isn’t just about having the most advanced optics in the peloton, it’s also about being able to collaborate on unique designs like the White/Gold Collection,” Sagan said. “These sunglasses are a reflection of my personality and the way I race. It’s the fifth time we’ve collaborated on special edition eyewear and they keep getting better. "I can't wait to wear them at the Tour de France."
All three styles are designed in California and made in Italy, using Ultra HD lenses manufactured in France from shatter and impact-resistant polycarbonate. They will retail for £199.99 and will be available on Madison B2B.
100% will also be debuting a Peter Sagan Limited Edition 24-karat gold Speedtrap®. With this collaboration, Sagan and 100% have conceived a real breathtaking 24-karat gold-coated performance lens. Only 50 of these one-of-a-kind sunglasses will be produced, with proceeds benefiting the Challenged Athlete Foundation.
For more information about 100% speak to your local Madison sales agent or visit MadisonB2B.co.uk.