By Jos Dyer, 3 days ago
This year, Madison is proud to play a key role behind the
scenes at the Lloyds Tour of Britain Women by providing Neutral
Support for all teams and riders, in partnership with Shimano. From
mechanical issues to mid-race emergencies, our support crews will be on hand
throughout the race to keep every rider rolling—regardless of team colours.
It’s our way of backing the entire women’s peloton and helping deliver a safe,
competitive, and fair race for all.
Beyond the race-wide support, Madison is also continuing its
commitment to two standout squads taking part in this year’s event: Alba
Development Road Team and Smurfit Westrock Cycling Team. These are
teams packed with talent, ambition, and big goals—and we’re proud to stand with
them every step of the way.
Alba Development Road Team: Scotland’s Rising Stars
Making their second appearance at the Lloyds Tour of Britain
Women, Alba Development Road Team will enjoy a home advantage this year
with two stages taking place in Scotland—providing a dream opportunity to race
in front of local fans.
Their 2025 line-up is as exciting as it is experienced. Neah
Evans, double Olympic medallist and Glasgow native, leads the squad with
world-class pedigree. She’s joined by new signings Eluned King, former
CiCLE Classic winner, and Kate Richardson, who’s determined to make her
mark after injury kept her from racing last year.
We’re proud to support Alba with Madison Eyewear, Lazer helmets, Shimano components, and Vittoria tyres.
Smurfit Westrock Cycling Team: New Name, Same Winning
Ambition
Racing under a new name for 2025, Smurfit Westrock
Cycling Team—formerly Pro-Noctis—brings renewed energy to the Women’s Tour,
backed by a strong history of results on the domestic scene.
Already this season, Lucy Harris claimed victory at
the CiCLE Classic, while Lucy Gadd took both a stage win and the overall
title at The Peaks two-day race. The team’s depth, form, and hunger for
success make them one to watch.
We’re proud to support their campaign with Madison Eyewear, Lazer helmets, and Shimano components.
Investing in the Present and Future of Women’s Cycling
From providing race-wide Neutral Support to backing
individual teams with world-class gear, Madison’s commitment to women’s cycling
runs deep. The Lloyds Tour of Britain Women showcases the very best of
the sport—its passion, its power, and its potential—and we’re proud to be part
of it.
Whether you're roadside or watching from home, join us in
cheering on Alba Development Road Team, Smurfit Westrock Cycling Team,
and every rider in the peloton as they take on Britain’s biggest race.
Stay connected with us at Madison.co.uk and across
our social channels for behind-the-scenes content, race updates, and a closer
look at the people and products driving performance forward.