Madison and Vittoria agree exclusive distribution partnership

author By Madison, 3 months ago

Madison is delighted to announce a distribution partnership with Vittoria tyres, giving exclusive rights to the Italian brand in the UK & Ireland. 

Based in Brembate in the beautiful Bergamo region of Italy, Vittoria is one of the world’s premier bicycle tyre manufacturers, producing over 7 million tyres a year. Tried and trusted by many of the world’s very best cyclists, Vittoria has an unmatched reputation for quality with their tyres having won in the Tour de France, Giro’ d’Italia, Vuelta a Espana, Paris Roubaix and Milano-Sanremo as well as over 80 Olympic medals. Vittoria was also the first brand to offer Graphene technology in tyres, launching those in 2015 and now offers the ground breaking material in a range of tyres that cover a broad spectrum of disciplines. 

More than just research and manufacturing, Vittoria offers support to athletes through its Servizio Corse, a neutral service visible in 70 of the biggest MTB and road races across Europe.  

“I am delighted by Vittoria appointing Madison as the exclusive distributor for the UK and Ireland at a very exciting time in the history of their business” said Dom Langan CEO of Madison.  

“Vittoria is leading the way with their tyre technologies and we have planned to be equally innovative with how we are taking the brand to market. We have prepared a comprehensive range of packages for all specialists retailers, with immediate stock availability and all the training and resources necessary to hit the ground running."

Rene Timmermans, CEO of Vittoria EMEA was similarly effusive about the new partnership, saying; “Vittoria is glad to start a new collaboration with a reputable and solid partner as is Madison. As our partner for the United Kingdom we’ll collaborate to increase our market penetration through IBD’s with our road, MTB and urban tires.

“We’ve been working together with Madison to prepare a dedicated plan, supported by large investments to implement this from September 1st onwards. Dealer trainings and communication supports will start immediately. We are looking forward to work together with Madison and support all activities necessary to bring our tires under the bikes of enthusiast cyclists”

For more information or to place an order, speak to your local Madison sales agent or visit  

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