By Jos Dyer, 1 day ago
The big blue brand will be out in force at the show with daily new product presentations, tech demos, all the latest gear, Shimano Service Centre information and some unbeatable show-only groupset offers. Read on for more information and register for the show now if you haven’t already.
Shimano Launch Presentation.
Every day at 10.30am hear from Shimano UK Head of Training, Julian Trasher about everything that is coming in 2026. NDAs must be signed before attending!
Tech Demos.
Our fantastic team of technical experts will be running three demos on mechanical hot topics every day focused on: chain length sizing and installation, MTB Disc brake bleeding and wireless MTB system pairing. Be sure to attend to learn the best practices and correct methods for installations.
New Shoes and Pedals.
The full range of Shimano footwear and pedals will be on show including the new top-of-the-range RX910 gravel shoe and the recently released EH-510 pedal.
Shimano Service Centre.
Speak to the team about the Shimano Service Centre network and find out more about what it takes to be part of the biggest bicycle service network in the world.
Incredible Groupset Offers.
Come to iceBike* to get access to our best ever groupset prices. These prices will be exclusive for iceBike* attendees only, so make sure you come to the show and don't miss out.