By Jos Dyer, 3 years ago
In Vittoria, we support any
cyclist to the ride ahead, and we promote cycling as a form of discovery, a way
to experience new places and new people. We believe bicycle is the only means
allowing people to see many new places at proper speed, slow enough to create
unforgettable memories.
Vittoria and Eroica also share
the passion for the heritage of cycling. Vittoria was the first manufacturer of
cotton tubulars and many epic cycling feats have been accomplished on Vittoria
tyres. Vittoria has always been an innovator from its birth in the Fifties, and
it was through constant innovation that Vittoria could grow from a small firm
in Lombardy into the global leader in bicycle-tyre making and graphene-compound
technology it is today. Vittoria still offers a range of high-quality cotton tubulars designed to satisfy any use, off-road
included. Cotton-casing tyres are the choice of the professional riders because
of the unmatched performances in terms of suppleness, grip and comfort they
offer.
For all these reasons, Vittoria
will sponsor and support Eroica and Nova Eroica events in the world. Through
this collaboration, Vittoria will contribute to the success of Eroica and will
provide support to all its riders.
Ernesto Garcia Domingo,
Vittoria Chief Commercial Officer, has commented: “Partnering with Eroica
has a much broader meaning to us. It means supporting a partner with whom we
share a common view of what cycling really is. We were looking forward to
collaborating with Eroica, and we are ready to work together to enable all its
riders to make new experiences and discoveries on their bikes”.
Nicola Rosin, President of
Eroica: “We are proud to have as partner such an historical cycling brand.
All through these years, Vittoria have shown to be able to meet the needs of
many different types of cyclists. We are sure that this collaboration will be a
success for both partners in the Classic world as well as in the NOVA world,
which is increasingly relevant to us.”