By Jos Dyer, 1 day ago
Vitoria’s new Gravel Endurance range is ready to make its market debut. It is completely renewed and features a simplified naming system designed to help cyclists choose the perfect tyre based on terrain type. The launch of the range is supported by the Vittoria Gravel Terrain Score, a system developed by Vittoria Labs to bring clarity to the gravel segment. Bringing clarity to tyre choice and guiding graveleurs to a better ride experience is the impetus behind the Vittoria Gravel Terrain Score. Terrain Score provides a road map to choosing the right tyre for the best possible experience. The scale, ranging from 0 (smooth such as asphalt, we’re at the border with “road cycling”) to 100 (when the terrain becomes almost impossible with a gravel bike and we're entering MTB) breaks out terrains into five “super categories”: Hardpack, Fine Loose, Mixed, Coarse Loose, and Mud. This new classification marks the concrete evolution of a journey that began in 2024 with the launch of the Terreno T50 Mixed, the first model to be named according to the new system. Today, the same approach is being extended to the entire gravel line, standardizing product identification keeping already successful tread patterns. But the updates go beyond just the name: the compound has been optimized to offer greater puncture resistance and increased durability maintaining the same weight.
The Terrain Score works by associating each terrain category with the most suitable tyre model from the range.
• The journey starts with the Terreno T10 (formerly Terreno Zero), ideal for hardpack, compact and fast surfaces.
• Next is the popular and best-seller Terreno T30 (formerly Terreno Dry), which performs best on fine loose, white roads and most typical gravel trails.
• Then there is the Terreno T50, positioned right in the centre of the spectrum — designed to deliver excellent performance on mixed terrain.
• Alongside the T50, we move into more demanding and less smooth terrain, where the new Terreno T60 tyre makes its debut in the lineup. It features a tread with more pronounced knobs, designed to ensure grip even on more technical sections.
• After that comes the Terreno T70 (formerly Mezcal), well-known in the MTB world and, for the past few years, also available in gravel sizes.
• The Terreno T80 (formerly Terreno Mix) is the last tyre in the Terrain Score range designed for coarse loose terrains.
• Finally, there is the Terreno T90 (formerly Terreno Wet) a tyre intended for muddy conditions.
AESTHETICS AND MARKET TRENDS
To meet the aesthetic demands of the market, the new tyres are available with black or brown sidewalls in the most popular sizes.
“When riders follow the chart and start by identifying the type or types of terrains they intend to ride, and by simply tracing their way down, a rider can quickly identify the perfect tyre for their situation” commented Stijn Vriends, Chairman & CEO of Vittoria. "In all the choices we make, we always strive to put ourselves in the cyclist's perspective, and this Gravel Terrain Score is precisely an effort to simplify every rider's decision, as each of them knows what bike they own and what type of terrain they will ride on the most. Starting from today - July 10, with the arrival of the new Terreno range, this will become immediate". Commented Vanessa ten Hoff, Chief Marketing & Innovation Officer at Vittoria.
TERRENO T60 MIXED: A NEW GRAVEL TYRE
Completing the renewal of the range is the debut of the new Terreno T60 Mixed, designed to deliver stability, traction, and reliability in the most demanding conditions. The ‘V’ shaped tread pattern and uniform profile ensure control even on technical terrain, without compromising on rolling efficiency. Positioned at the centre of the range — leaning toward the right side of the Terrain Score, where grip demands are higher the T60 is the ideal choice for riders seeking top-level performance on mixed and variable routes.
AIR-LINER LIGHT GRAVEL: THE INSERT THAT ENHANCES YOUR GRAVEL RIDES
To complete the perfect gravel tyre setup, the Air-Liner Light Gravel is a must-have. This ultra-light insert enhances riding performance for grip, impact resistance, riding comfort and run-flat, and allows you to keep riding even in the event of a puncture. Starting from July 10, 2025, a new size compatible with tyres ranging from 37mm to 40mm will be available on the market. It joins the existing insert already available for tyres from 42mm to 50mm.
• Comfort and stability: The Air-Liner Light Gravel improves shock absorption through progressive compression, enhancing comfort, grip, and smoothness.
• Puncture protection: The insert’s progressive compression reduces the risk of pinch flats and tyre burping. It absorbs even the hardest impacts, protecting the wheel from damage.
• Run-flat support: In case of a puncture, the insert expands beyond its original volume, providing the necessary support to continue riding. This allows you to keep pedalling even with a completely flat tyre. Starting from today, Air-Liner Light Gravel is available in all the best shops in the following sizes: 650b 42-50mm, 700c 42-50mm and 700c 37-40mm.