Madison to distribute 100% Eyewear to the UK Cycling Market

author By Madison, 9 months ago

Madison is delighted to announce a partnership with 100% for distribution of their performance eyewear in the UK and Ireland.

Peter Sagan is fully behind 100% and a firm supporter of the brand 

100% eyewear has been a revelation in cycling over the last 12 months, bursting onto the scene with the same style and panache as the inimitable Peter Sagan, the brand’s chief ambassador.  In a very short time span, 100% have gone from a motocross brand with an interest in cycling, to the designers of one of the most recognisable models in the sport: the Speedcraft glasses. 

But it’s far more than just aesthetics, 100% know that quality matters. Their lenses are the result of years of research, design, craft and passion. Designed in California and made in France, the lenses are optically flawless, and when paired with the Italian-made frames offer a level of quality you won’t find anywhere else. 

The best are about to get better with the launch of the exciting Speedcraft AIR, which combine top end optical technology with an integrated nasal dilator, allowing riders to control dilation with a built in adjuster. It is the only cycling eyewear on the market to feature the patented AC Systems’ breathing technology. 

CEO of 100%, Ludo Boinnard, said: “We’re very excited to be partnering with Madison to elevate our brand in the UK and Ireland.  They have been a longtime leader in the territory and we’re excited to work alongside them to take 100% to the next level.” 

Dominic Langan, CEO at Madison, said: “100% has been a brand on our radar for many years and we are delighted to be able to represent and distribute the 100% performance eyewear in the UK and Ireland. In our opinion, the range is hugely under-potentialised in our territory and this is something we are confident we can put right.”

Madison is to begin distributing 100% eyewear to the UK cycle and motocross market through a selected dealer network and interested retailers should speak to their local sales agent. 

For more information about 100% visit the website at  

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