Dates Announced and Registration Opens for iceBike* 2020

author By Madison, 1 year ago
Madison and Sportline are pleased to announce the dates for the iceBike* and Sportline Show 2020 and visitors are encouraged to register now on  

As in previous years, the massive trade show will take place in the third week of February from Tuesday 18th February until Thursday 20th and will once again be returning to the excellent Marshall Arena:MK venue.

In 2019, iceBike* had one of its most successful years to date with attendance numbers and the general feeling of positivity exceeding expectations, so it is with great excitement that Madison is planning towards the event in 2020. 

The iceBike* show continues to be the biggest in-house trade show in the UK cycling industry and an important date in the calendar for retailers and suppliers all over the world. 

Visitors can expect to see Madison and Sportline’s excellent portfolio of world-leading brands including Shimano, Park Tool, Kryptonite, PRO, Saracen, PEARL iZUMi and Elite to name a few. 

CEO at Madison and Sportline, Dominic Langan, said:

“iceBike* over the years has become a stalwart of the trade events calendar and its endurance is testament to the fact that it is a valued event for the UK cycle industry.

"We massively appreciate every single retailer who takes the time to visit us at iceBike* and once again we will be working extremely hard to put on a show that is as productive as it is enjoyable for our customers. We look forward to welcoming as many of you as possible in February next year.”   

There will also be a raft of new brands for dealers to visit for the first time alongside new products, demos, evening entertainment and a range of thought-leading seminars from industry experts. 

Back by popular demand will be The Bike Shop that is set-up in the centre of the show to help advise retailers on merchandising best practise and demonstrate the how POS can be used most effectively for each brand. More information to come on this one. 

Freewheel is also an initiative that continues to be a major part of Madison’s future plans, so iceBike* is a great opportunity to get the latest on the programme and find out more for those interested in signing up. 

More details will be confirmed in the coming months and visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now at

Marshall Arena:MK
Stadium Way
Milton Keynes 

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