Get hands-on at iceBike* 2025

We have more than ever going on at iceBike* this year so to help you navigate your visit, below is a summary of some of the product demonstrations that are happening on some of the stands at the show.

Get some hands-on with product, speak to the experts and be ready to learn something new at iceBike* 2025. 

iceBike* North will take place on Sunday 9th and Monday 10th of February at the National Cycling Centre in Manchester, followed by iceBike* South at the Lee Valley Velopark in Stratford, London on Thursday 13th and Friday 14th February. 

Hit the link below to register now or speak to your local Madison sales manager. 
 

GTechniq

Lee Kennedy, Senior Formulation Chemist will discuss the Science behind Gtechniq and their Ceramic Coating.

Try it out for yourself and see just how effective it is at repelling dirt. 

Shimano 

10am: Tech Tips – Shimano disc brake bleeding 
 
12pm: Shimano Stabilizer Servicing 
 
2pm: Shimano E-Bike Systems – Shimano Service Portal – Diagnosis & Registration

Park Tool 

The Park Tool stand at iceBike* is one of the busiest throughout the show. 

Calvin Jones is also flying in for the show, so make sure you meet the most famous bicycle mechanic in the world!

Storm 

Consumers need to care for their cycling apparel more than ever partly due to new environmental legislation.

Learn what it means for riders and see the environmentally sound single process system to deliver a solution.

DT Swiss 

How fast can you assemble a DT Swiss hub? iceBike* is the time to find out! 

Visit the stand to go against the clock and speak to the Swiss experts in wheel engineering

Business Services Area  

Here you can find out more about everything on offer at Madison to support your business. 

Product promoters, Bikebook, Freewheel, ACT, Smartwasher, Credit Control and B2B. More info to follow next week. 

K-Edge 

Tim Kelley on the K-Edge stand will be showing what the brand have been up to and why so many World Tour teams choose their products. 

There will be new product demos too so don't miss it! 

Madison Eyewear 

Our range of Madison glasses have been going from strength to strength with high praise coming from all over the cycling media. 

With new models to show and demo, make sure you visit the stand. 

Plenty more information still to come so register now!