In
an industry first, digiBike* will take the IceBike* format and transform it for
a contact-free, digital environment. You’ll still get all the things you love
about IceBike*; but it’ll all be done online, making the best out of what is
still a very challenging situation.
Just as a taste of what’s on
offer, we’re planning video seminars with our brand suppliers, Madison and
Sportline brand managers and industry experts. There will also be daily live webinars with
CEO Dominic Langan where you can put your questions to him live, daily. Or you
can simply browse virtual stands rendered in 3D, checking out the latest
products, offers and new ranges from all of our brands. Plus, of course, there
will be offer packs posted out to all dealers that sign up so you can still
grab all those deals you usually would if you came down to the show in Milton
Keynes.
To
make sure we can fit everything in, digiBike* will take place over a whole week
from February 8th – 12th – rather than the usual three-day
format – and dealers will be able to engage with all the brands they want to in
a new and exciting way. Pre-event registrations will be compulsory in order to
get access to digiBike* but then dealers will be able to log-in and experience
the show in a whole new way over the course of the week.
Dominic
Langan, CEO of Madison, said:
“One thing we have all learnt during
2020 is our industry’s ability to adapt and thrive in the face of adversity and
whilst I very much hope by February 2021 the worst of Covid will be behind us,
I am pretty sure it will still be unadvisable and undesirable for many to wish
to attend a trade event with attendees from all over the country along with
suppliers from all over the world. With this in mind we have created Digibike* as a
virtual version of iceBike*. Take a virtual walk through all the great brands
distributed by Madison and Sportline, with a video presentation of all that is
new and exciting for the season ahead by the key staff behind those brands.
Live and fully interactive webinars will be run daily but you and your staff
can also visit Digibike* any time you want and even from the
comfort of your home.”
More
information and details on this brand-new concept will be shared over the
coming weeks and months. For dealers, registrations for DigiBike will be open shortly
and you can sign up at www.digibike.co.uk.