Madison Clothing launches AW24 with updates to its award-winning range

Announcement
author By Jos Dyer, 1 month ago

Madison Clothing is pleased to launch its latest Autumn Winter range of technical road, gravel, mountain bike and commute apparel that has been designed with British winter riding conditions in mind. Continuing the brand’s commitment to offer a men’s and women’s product in each range, all of the new AW24 products have a male and female counterpart.

Headlining the road category are the brand new DTE Isoler Thermal Long Sleeve Jacket and DTE Thermal Bib-Tights with an Elastic Interface pad, or EIT for short. At a glance, the new DTE Isoler Thermal Long Sleeve Jacket features a DWR coating to repel spray and showers with stretch body construction for a more tailored fit alongside a drop trail and three rear pockets.

The jacket uses isoler thermal Roubaix fabric, designed to retain body heat when riding in cooler temperatures. The DTE Bib-Tights have similar properties to the jacket with a DWR coating on the exterior and the isoler thermal Roubaix fabric on the inside to keep out the cold. Madison’s EIT dual density pad is engineered to deliver comfort in all situations with the dimensions being specifically designed to provide maximum agility and confirm in the saddle for longer rides.

Roam, which is Madison Clothing’s gravel and adventure collection has new additions in the form of the Roam 2 Layer Waterproof Jacket. With a 10k/10k waterproof and breathability rating, the Roam 2 Layer Jacket is packable, with a relaxed fit making it an ideal outer later when riding in changeable conditions. The jacket has fully taped seams and a DWR coated waterproof fabric and construction offer protection from rain and spray off the road and gravel tracks. Madison Clothing’s best selling all-purpose cycling socks are back, the Roam Isoler Merino 4 season sock has six colours to suit your style. Naturally antimicrobial, these socks are odour-resistant and sweat wicking with the use of non-mulesed merino wool.

Commute remains a big focus for the brand and the addition of the new Stellar reflective jackets blending safety with style. The Stellar Ultra Reflective Waterproof jacket offers 360 degrees of explosive reflectivity, this jacket glows bright when caught in vehicle headlights for high visibility in low light. Fully taped seams and a DWR coating keep the rain and general winter riding conditions out. The 50/50 colour/reflective fabric are split to maximise visibility to motorists and other road users to enhance safety. For those wanting reflective properties with high performance and a more tailored fit, then Madison Clothing have you covered too. The Roam Stellar Tech 2-Layer Waterproof Jacket uses the same template as found in the 2-Layer but has a highly reflective finish only visible under light, widening the appeal beyond commuting.

Following on from Madison Clothing’s successful AW23 range, there are new colours that have been added to the Flux and DTE ranges. The best-selling DTE Bib-Trousers are back after their 2023 introduction and in line with the rest of the trouser range are available in each size with the option of short, regular and long leg lengths.

Another fantastic part of the new line-up is the move towards sustainability. 90% of the range is from recycled materials, all the zips are recycled as are the reflective prints and even the packaging is now plastic-free and uses significantly less ink for the printing than previously as well.

Madison Clothing is also pleased to offer its garment repair service aimed at maintaining and repairing products that may no longer be covered by the Limited Lifetime Warranty. The service opens up an opportunity to repair, alter or adjust products either under guarantee or for a small cost and is part of Madison Clothing’s ambitious ‘zero-to-landfill’ policy.

The new Madison Clothing range is available to buy now on www.madison.cc or you nearest Madison Clothing Stockist.

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