Velorim is the cycle trade’s scheme for recycling and
reprocessing bicycle rubber that would otherwise go into landfill – as much as
44,000 tonnes of scrap tyres are sent to landfill in the UK each year. Madison
is calling on its customers and local bike shops across the UK and Ireland to
sign up to Velorim in order to tackle this incredibly wasteful aspect of the
cycle industry.
Velorim has a simple and extremely cost-effective solution
to make this problem a thing of the past. Retailers, service mechanics and
workshops are now working together to bring an end to the scrapping of bicycle
rubber.
How does it work?
Retailers simply need to sign up to the programme and
encourage consumers to bring in old inner tyres and inner tubes when they are
ready to be replaced. Each tyre costs 50p and inner tube is 20p or they can be
free if the consumer is buying new tyres or tubes. Velorim will then collect the tyres to
recycle and reprocess them responsibly.
There
is a £65 set up fee for each dealer who signs up to the scheme and there are
three options for the collection of the tyres and inner tubes to be recycled
from stores, the costs for each are as follows:
1.
A crate - collection £90 from dealer
2.
A reusable plastic bag - collection
£16.50 from dealer
3.
A cardboard box for inner tubes (the
valves must be cut off) - collection £20 from dealer
When retailers sign up to the
scheme they can also request free-of-charge leaflet holders, A5 leaflets, a dump
bin, Eco-banner and A4 Strut Card to help promote the scheme to consumers.
It is a fantastic scheme that Madison is proud to support
and encourages dealers to sign up to the scheme and promote it to make a dent
in the majority of the 30,500,000 tyres and 152,500,000 tubes that end up
landfill each year.
Dealers can find a view and download a full list of FAQs by
logging into Madison B2B and clicking
this link.
For more information and to sign up, visit www.velorim.co.uk.