Madison to distribute AirPop and debut the brand at digiBike*

author By Jos Dyer, 2 weeks ago
Madison is excited to announce a new distribution agreement with the world’s first “air wearables” company, AirPop – a brand which specialises in market-leading face masks and is making its debut at digiBike* this week. 

Since 2015, AirPop has been designing face masks with the latest technology to build ultra-high-performance products to provide an unrivalled breathing experience. Pre-2020 the brand had a big focus on protecting users from breathing in polluted air, particularly in big cities, however since the pandemic hit wearing a mask has become part of everyday life for millions of people. 

AirPop masks deliver superior performance by solving three critical issues: fit, filtration and breathability. The revolutionary mask design includes a patented seal ensuring a secure fit, while the 3D Air Dome increases airflow for better breathability and comfort. Furthermore, AirPop masks combine a 4-layer filter material to create a barrier down to 0.1 microns and their filters deliver greater than 99% effectiveness.  This combination of superior fit, filtration and breathability is what really sets AirPop apart from the competition. Since launch, AirPop has won five international design and innovation awards for pioneering air wearables for personal and public health.

Dominic Langan, CEO at Madison, said: “We are thrilled to announce our partnership with AirPop and launching at digiBike* is a great chance for dealers to find out more about their amazing products. Face masks are likely to be here for a long time and AirPop products are market-leaders when it comes to improving the air we breathe in and out. The Active range is perfect for cyclists, particularly those who ride in busy, urban areas.” 

Commenting on the partnership with Madison, Simon Neave, Co-MD of AirPop EMEA said: “We are delighted to be partnering with Madison, the UK’s leading distributor of bicycle parts and accessories. With over 40 years’ unparalleled experience, they are the perfect partner to bring AirPop products to the UK cycling industry.”

AirPop has also released Active+ which is the world’s first smartphone-connected face mask. The mask’s built-in Halo sensor works in tandem with the smartphone app, giving wearers the ability to monitor their breathing rate, as well as local air quality and potential health risks. It is particularly relevant for urban cyclists and delivery cyclists, giving them a visual overview of their breathing behavior as well as the pollutants that the mask has blocked during use.

AirPop is available to order from Madison now. To place an order, dealers can speak to their local sales agent or head to

Head to the digiBike* website now to find out more about AirPop at

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