By Jos Dyer, 1 month ago
Back for the second year in a row
with the two shows/one week format, iceBike* 2024 took in two of the UK’s
finest left-turn-only cycling venues in London’s Lee Valley Velodrome and the
Manchester Velodrome, home of British Cycling.
Running iceBike* at two venues proved
extremely popular in 2023, and 2024 didn’t disappoint with almost 1900 people
registering for the show and the quantity of people through the doors only
surpassed by the level of enthusiasm that came with them.
Stands sizes were increased for
2024 allowing for more product for visitors to see which was clear from how
busy each brand was throughout the show. There were brand new products on
display from the likes Park Tool, Shimano, Vittoria, Finish Line, Genesis,
Madison Clothing, SiS, Knog and more meaning there was plenty for visitors to
see.
Alongside product the usual
schedule of seminars proved extremely popular particularly the Shimano,
Freewheel and Bicycle Association seminars. The ‘Ask The Panel’ Director
Q&A session was also extremely well attended in London and Manchester with
some excellent discussion topics put forward by guests.
Dominic Langan, CEO of Madison and Sportline, said: “As I reflect on another successful iceBike* trade show, I
am filled with immense pride and gratitude to all the team of staff and
suppliers who made it possible and to all the customers who took the time and
made the effort to attend. We are in challenging times, but from the moment the
show opened in both London and Manchester it was clear that there was nothing
but optimism, determination and an unwavering commitment to driving the
industry forward.
“The energy and enthusiasm at
iceBike* - from industry veterans to newcomers - created an atmosphere of
camaraderie and shared purpose. There were plenty of great conversations,
thought provoking seminars and networking both at the show and at our evening
social events which make it clear that iceBike* is more than just a tradeshow
but a community of like-minded business people.
“To all my staff, suppliers,
partners and customers, I extend my deepest thanks for your continued support
and dedication and it is that which makes iceBike* such a premier event in the
cycle industry.”
Peter Duynslaeger, Sales Director at Lazer, said: “We’re all
aware iceBike* is a massive undertaking both in time and resources, but
speaking for the Lazer team, it's priceless engagement with retailers that gets
stronger each year.
“Thank you to the Madison team for providing us that
extremely valuable opportunity year over year that helps us in bringing better
products and services to the UK bike market.”
Andrew Inman, Global Sales Director from Aeroe, said: “I
just wanted to say: what an amazing show! You guys can be proud of the culture
you have created, it was rad to see everyone pitch in, roll up their sleeves
and get things done.
“It was cool to see every shop that came in treated like a
long-lost friend. I left the show knowing we are in great hands, with new
friends and so excited for what lies ahead.”
Registrations for iceBike* 2025 will open in October.
Watch the iceBike* South highlights video here: https://vimeo.com/919665896
Watch the iceBike* North highlights video here: https://vimeo.com/919670667