By Jos Dyer, 6 months ago
We are excited to announce that we have agreed a five-year deal for Saracen to be the official bike supplier to iconic mountain biking venue, the Nevis Range.
In a significant
move for the brand, Saracen will be the exclusive hire bike supplier for the
Nevis Range giving 500,000 visitors a year the chance to ride a Myst or Ariel
at arguably the most well-known MTB destination in the country. Not only can
riders take on the famous Fort William World Cup track but there are over 80km
of world class MTB trails at the Nevis Range, with everything from green to
orange to cater for riders of all abilities.
This partnership is
a sign of Saracen’s ongoing commitment to supporting mountain biking in the UK
and Ireland. Both the Nevis Range and Saracen share the common goal of identifying
and developing British mountain biking talent to help today’s young riders
fulfil their potential on the biggest stage. This collaboration will see both
brands continue to invest in the next generation of riders with the product and
support they need to have a successful career in the sport.
Madison and
Sportline CEO Dominic Langan said: “We are thrilled to announce a new five-year
partnership agreement with the Nevis Range resort near Fort William. This
collaboration signifies a strong commitment to enhancing the mountain biking
and retail experience at one of the UK’s premier riding destinations. Saracen’s
cutting-edge bikes and expertise will contribute to the continued development
of world-class trails and facilities, ensuring that riders of all levels have
access to exceptional biking adventures. This partnership highlights Saracen’s
dedication to supporting the mountain biking community and promoting the
sport's growth and sustainability in the stunning Scottish Highlands.”
As part of the agreement, the Nevis Range will become an official Shimano Service Centre as well as a Freewheel store and offer Lazer MTB helmets as part of the hire package. They are also set to become a flagship Madison Clothing retailer and will offer customers the full range of the brand’s award-winning mountain bike apparel.
Chris O’Brien, Managing
Director at the Nevis Range, said: "We are thrilled to partner with Saracen
as our official bike supplier at Nevis Range. This collaboration not only
elevates the experience for our 500,000 annual visitors by offering them the
chance to ride some of the best bikes in the industry but also aligns perfectly
with our mission to foster the next generation of mountain biking talent. With
Saracen's cutting-edge bikes and our world-class trails, we're excited to
provide riders of all abilities with exceptional biking adventures in the
stunning Scottish Highlands. This partnership underscores our shared commitment
to supporting and growing the mountain biking community, ensuring that both
aspiring and seasoned riders have access to the best equipment and facilities.
Together, we aim to make Nevis Range the ultimate destination for mountain
biking enthusiasts."
Saracen will be the
sole hire bike provider with the full catalogue of bikes available to hire
including the brand’s award-winning Ariel 60, Ariel 30, big travel Ariel 80,
Ariel E-Bikes, Mantra LSL hardtails and the race-proven Myst downhill bike. The
Nevis Range bike patrol rescue team will also be kitted out with full Madison
Clothing and Lazer helmets, while they navigate the trail network on the
Saracen Ariel 60 Elite and Myst Pro.
This will also see
the launch of the Ridgeback Skills School, where Ridgeback will provide a full
demo fleet of 14 children’s bikes to be used as part of the Nevis Range’s
mission to help children of all ages develop their cycling ability.
This exciting new
partnership is live and riders will find the full Saracen hire fleet at the
Nevis Range available for their next visit. For more information on Saracen and
the full range of bikes, please visit www.saracen.co.uk.
For more information
about the Nevis Range and its fantastic trail network, please visit: www.nevisrange.co.uk