By Jos Dyer, 1 day ago
Madison is pleased to reveal its seminar line-up for iceBike* 2025. The seminars are always one of the biggest draws at the show and this year’s line-up is just as strong as ever.
The jewel in this year's seminar crown is the 'State of the Industry' Panel hosted by BikeBiz. Taking place at 11:10am on Sunday and Thursday there are some incredible guests including Shimano Europe President Marc van Rooij, Park Tool CEO Eric Hawkins, Elite Sales Manager Peter Lago, Bikeability CEO Emily Cherry, Basil Export Manager Robert Scholten, ACT, the Bicycle Association and of course Madison’s very own CEO Dominic Langan.
Full schedule below. Please note times will change slightly on Monday 10th and Friday 14th February.
Hear from Madison’s latest brand Basil,
introducing their MIK system as well as world-renowned Park Tool mechanic
Calvin Jones who is giving an internal cable routing workshop. The Association
of Cycle Traders will be taking on hot topics facing the bicycle industry,
while Bikebook will discuss the practical benefits of using software in a
bike shop or bike repair business.
The e-Commerce team will show how Madison
is constantly improving and updating its B2B platform, while the excellent
Product Promoters will be hosting an insightful visual merchandising
seminar.
Last but by no means least, it is Shimano.
Listen to Head of Training Julian Thrasher who will talk about Shimano Service
Centres, how to get the most out of the training on offer at Madison and what's
new from the CUES platform.
Dealers and members of the cycling
industry and media are encouraged to register now at www.icebike.co.uk.