The iceBike* Business Services Area

Freewheel

Your local bike shop online. Now in its seventh year, Freewheel continues to grow and be an amazing platform for retailers to buy into. Stop by the stand to find out more about how it all works including click and collect, commission, customer service and much more. Join the biggest network of independent bike shops in the country! 
 

The Bicycle Association 

The Bicycle Association is the national trade association for the UK cycle industry.

It strives to represent the best interests of the UK cycle industry to government, stakeholders and the general public – with the highest standards of professionalism. The mission of the BA is to grow everyday cycling in the UK and remove barriers to cycling for everyone. Stop by for a chat to find out what they are planning for 2025. 

Association of Cycle Traders

The Association of Cycle Traders (ACT) is the largest cycle trade membership organisation in the UK and has been promoting cycling for over 100 years.

The ACT represents the interests of over 4000 businesses involved in the cycle industry through promotion, business support and skills development.

If you're not currently involved then join now - you can even become part of the community for free! Stop by the stand to find out more or check out their seminar at 12.10pm at both venues. 

BikeBook

Bikebook is the only online platform that allows cyclists to search for a ‘bike service near me’. They have developed a user-friendly interface that gives riders all the information they need to make informed decisions about bike servicing and repair.

Visit the stand for more information or check out their seminar. 
 

CRC Smartwasher

The CRC Smartwasher SW-23 Mobile Parts Washer is a piece of equipment that every workshop needs. The SW-23 eliminates the expense and liability of hazardous waste removal with no flash point, no toxic solvents, and no caustic materials, our washer system is environmentally responsible and safe while still remaining intensely powerful.

Also learn more about the incredible Evaporust product which will being tools back to life that have been disregarded and forgotten about. 
 

Citrus Lime
 

Today, Citrus-Lime is one of the UK’s leading suppliers of Cloud based Point of Sale systems. In 2022, Cloud POS launched in America and has quickly been adopted by US cycle retailers.

In addition to the UK and America, Citrus-Lime supplies Cloud POS to retailers throughout Europe and across Australia. Find out more about how it all works.

Product Promoters

Come and speak to our amazing product promoter team. Travelling up and down the country, these guys work tirelessly to support our retailers with in-store merchandising, point-of-sale, events and product training. 

Learn how you could benefit from working with our product promoters. 
 

Madison B2B and Credit Control 

Stop by the B2B and Credit Control stands to see what we are doing to support your business in a variety of ways. Our B2B platform is constantly evolving and you can also attend our seminar to find out everything that is new. 

Our Credit Control team are also on hand to chat through any questions you may have and talk through the ways we can help you.